CalmdogsPrivacy policy
Your dog's location also says a lot about you, such as where you live and when you go out. We collect only what the service needs, keep it for a short time, and never sell it.
Draft for review, not yet in force. Last updated 31 October 2026.
Who we are
Calmdogs is a brand of Calmshops Ltd, a company registered in England and Wales (number 12596308), 7 Redmoor Court, Bicester OX26 2LG. We are the "controller" of the personal data described here. Contact us about privacy at contact@calmshops.co.uk.
This policy covers the Calmdogs app, the Calmdogs GPS Tracker and this website. Buying the tracker on calmshops.co.uk is covered by the shop's own privacy policy.
What we collect
| What | Where it comes from | Why |
|---|---|---|
| Your name and email address, and a scrambled (hashed) password. If you sign in with Apple or Google, an account number from them instead of a password. | You, when you create an account | To run your account, let you log in, and send you codes and service messages. |
| Your dog's name and photo | You | To show your dog in the app. |
| Your home zone: a point on the map and its size | You, when you draw it | To tell you when your dog leaves home or comes back. |
| The tracker's IMEI number | You, when you add the tracker | To link the tracker to your dog and nobody else's. |
| The tracker's positions: GPS positions, the Wi-Fi networks and phone masts it can hear, battery level, and time | The tracker | To show where your dog is, their walks, and alerts. |
| Alerts we sent you | Our server | To list them in the app. |
| A notification token for your phone | Your phone, if you allow notifications | To send alerts to your phone. |
| Email addresses of family members you invite | You | To send the invite and let them see your dog. |
| Your phone's IP address and the time of requests | Your phone | Security: to block repeated wrong passwords and misuse. |
Your phone's own location is only used on your phone, to show you on the map and how far away your dog is. It is never sent to us. The app only asks for it while you're using the app, never in the background.
We don't use advertising, analytics or tracking tools in the app, and this website sets no cookies.
Our legal reasons
- To provide the service you asked for (contract): your account, your dog, positions, alerts and family sharing.
- Our legitimate interests: keeping the service secure and preventing misuse.
- Legal obligations: for example keeping records we must keep by law.
Who we share it with
We never sell your data. We use a few trusted companies to run the service. They may only use the data to do this work for us:
| Company | What they do | Where |
|---|---|---|
| OVHcloud | Hosts our server and database | London, UK |
| Google (Geolocation) | Turns the Wi-Fi networks and phone masts the tracker hears into a rough position when GPS isn't available. Only those network details are sent, not your name or account. | USA |
| Expo, Apple and Google | Deliver notifications to your phone | USA |
| Resend | Sends our emails, such as codes and family invites | USA / EU |
| Apple or Google sign-in | Only if you choose to sign in with them | USA |
| Apple Maps or Google Maps | Show the map and street names inside the app | USA |
| Our mobile network provider | Carries the tracker's data over 4G | To be confirmed |
Where data goes outside the UK, we rely on the UK's adequacy rules (including the UK–US data bridge) or the UK's standard contract clauses, so it gets the same level of protection.
Family members you invite can see your dog's position, walks and alerts until you remove them or they leave.
How long we keep it
- Your dog's positions: 30 days, then they are deleted automatically. The app shows the last 7 days.
- Alerts: 30 days.
- Your account, dog and home zone: until you delete your account or remove the dog.
- Family invites: 14 days if not accepted.
- Backups: kept for up to 30 days, then deleted.
When you delete your account in the app (Settings, Delete account), we delete your account and your dogs straight away. Positions from their trackers can no longer be seen by anyone and are deleted within 30 days. If you remove a tracker or pass it on, the next owner can never see positions from before they added it.
Keeping it safe
- Everything between the app and our server is encrypted (HTTPS).
- Passwords and pairing codes are stored scrambled, never in plain text.
- Every tracker has a secret pairing code, so only the person with the box can link it.
- Our tracking system isn't reachable from the internet, only through our own checks of who you are.
- If something ever went wrong, we would tell you and the Information Commissioner's Office (ICO) as the law requires.
Your rights
Under UK data protection law you can ask us to:
- give you a copy of your data,
- correct it,
- delete it,
- limit or object to how we use it,
- send it to you in a format you can take elsewhere.
Email contact@calmshops.co.uk. We'll reply within one month. You can delete your account yourself at any time in the app.
If you're unhappy with how we've handled your data, please tell us first. You can also complain to the Information Commissioner's Office: ico.org.uk, 0303 123 1113.
Children
Calmdogs accounts are for adults, aged 18 and over.
Changes
If we change this policy in a way that matters, we'll tell you in the app or by email before it takes effect.